This project was a personal project during 2024.

Through using briefbox as a platform for brand guidelines and briefs I was challenged to create the branding for Rosa.

Rosa is a new flower shop and cafe opening in central London. They are looking to innovate the flower business by not only selling plants but offering a beautiful green space in the middle of the city where people can relax, have a nice cup of coffee and enjoy the company of nature. They’re targeting a younger crowd – the so-called “plant parents”, millennials living and working in London, that might not have time for a pet or kids just yet, but love to fill their houses with plants. They already have a name for the brand in place. The challenge was to create patterns for packaging, a logo, assets for their website, instagram, icons, crests and a mockup of a website.