The Surreal Supermarket.

The project is inspired by the journey method and the memory palace technique for learning. The methods state that by retracing your steps along a familiar journey and placing surreal objects/stories at various locations that connect in an unusual way to learn specific things. The stranger the connections the better. I modelled a supermarket based on the sections of Rathfarnham Tesco and placed surreal animations in various locations around it. I used Cinema 4D, Illustrator and After Effects to achieve this.